In this series, we consider how the 7 Habits of Highly Effective People by Stephen Covey relates to indie filmmakers. In this post, we discuss the "Seek First to Understand then to be Understood" habit.
If there was a set of filmmaking commandments, we are certain that one of them would be "Know thy audience." Now, this isn't about demographics alone. Knowing your audience is about knowing what makes them tick. It' about knowing their values, principles, likes, and dislikes. It's about knowing when, how, and where to reach them. Knowing your audience is what provides you the intelligence needed to identify who they are and what they are all about.