Here are a few key questions an investor will ask themselves when evaluating a project:
How far along is the project?
This helps a film investor assess the level of risk associated with execution. If the film is complete, they'll be able to review the final product to assess quality. If the film hasn't started, there is greater risk in bringing the project to life
Will the filmmaker move forward with or without me?
This helps a film investor assess the level of dependence on their individual investment. If a filmmaker is able to move forward without any one particular investor, this may suggest that the project is strong enough to obtain financing in the open market. If the filmmaker's progress will be hindered without they investment, this may throw a red flag regarding the project's market viability.
Are there other investors lining up to be a part of the project?
This helps a film investor assess product viability in the investment market. If other investors have signed on or are planning to sign on, this may indicate that others have done their due diligence already and have identified the project as a good investment. This lowers the perception of risk. On the other hand, if no other investors are signed on, this heightens the perception of risk.